No matter if you’re a novice startup, an experienced business owner, or just starting to get going, a crucial element in the growth and success of your business is to draw customers to your products or services. Without new customers and clients, you’ll struggle to grow. Being able how to “think like your client” and knowing what they do to “tick” will allow you to attract high-quality customers who will stick with you for the rest of their lives (or at the very least, help spread the word about your business.)
Use these five strategies to attract and keep those customers you’d like to keep.
1. Participate
Everyone wants to feel loved and valued… And also your clients and customers. Based on Businesspundit.com, “Customers want to feel that you are attentive to their needs and have a genuine interest in helping them resolve their issues. It’s not as easy to communicate this message in brick-and-mortar settings. However, online survey software could let your online customers know that you’re fully committed to satisfying their needs as well.”
We all know that no one wants to be “sold” to, but there are many issues that require solutions. In the days of “must buy now!” times, consumers need authenticity and can spot fraud in a flash!
Do you not feel more comfortable when you’re assisted or aided by an individual who is genuine, and you can tell they’re looking to use their product or service to make an impact in your life? This is the reason people purchase and not when a solution or product is forced upon them.
Online survey tools are the ideal tool to send out questionnaires, polls, and surveys to gather customer feedback as well as market research. You can go directly to the source to find the information you need.
2. Express Yourself
What values do you share with the ideal client? Research has shown that customers aren’t enthralled with brands or products. Rather, they are attracted to brands that they have a connection with. A lot of companies think that simple interactions are sufficient. However, this isn’t the situation. Harvard Business Review published a study that stated, “Shared values build relationships.” The term “shared value” refers to a conviction that both the consumer and the brand share.
A well-thought-out brand and message convey an original and captivating story that resonates with other customers. Making your message unique is communicating to your customers your purpose for existence as a business, what you do, and what you believe in. Develop a brand and a message that you are proud of, and notice that you’ll draw loyal customers who are the same.
3. Share experiences
More time that you devote to learning about your customers’ wishes, needs, and the ways in which the product you offer will benefit them, the more successful your relationship with customers and business.
In today’s digital world, there are a lot of possibilities to interact with your customers. It could be the perfect tool or missed opportunity. An IBM executive report states that “Companies should accept this change with an innovative strategy that acknowledges that rather than controlling customers’ needs, the job of business is to create conversations and experiences that customers appreciate.”
This means that business owners must begin engaging their customers wherever they are and not in the place you would like them to go. Knowing how and where future and current customers communicate information, news, and suggestions will allow you to develop strategies that meet them where they are.
4. Always striving to be better Everyday
There is no perfect business, and customers don’t want this. But they would like to see changes taken in the proper direction. In 2012, the American Express Global Customer Service Barometer showed that businesses have a higher percentage of failing to meet their customers’ expectations for service. Additionally, in a research conducted by SCORE, 9 out of 10 Americans believe that businesses failed to meet their customer service standards.
As an owner of a business, striving to continuously improve customer service can help in keeping customers. Start by creating a questionnaire that you can hand out to customers following the sale when they are still fresh in the minds of customers. Conducting a survey will demonstrate to your customers that you value your customers’ expectations. It will also let you know where you can begin making changes.
5. Get out of your way
Think about the last time you saw someone go out of their way to make your life more enjoyable or even more enjoyable. Did you feel appreciated? This is the way your customer will feel when they realize that you’ve spent the time to learn about their requirements and address their needs. It’s a small gesture that could make an immense impact.
Understanding what your customers think about your business’s policies and the factors that drive your customers to buy could be the distinction between a long-lasting business that is profitable and one that fails to keep its clients.
Make these five changes to help you grow your business today.