How my growing up on a farm shaped the Facts About creating a business that will save you time and money in the long run. Long Run
When I was nine, my family relocated from Vancouver to an agricultural property of 10 acres in Bradner. The experience of moving from the town to the farm was felt by everyone; however, for my dad, it was his goal of becoming a farmer that came to life.
We were all required to work, which was much in my brother’s and my displeasure. Mom and Dad were still working all day long in Vancouver; therefore, their days required waking up at a very early hour to feed the animals in the morning and to milk our cow Emma prior to making for an hour to get there.
When they returned, chores for the evening were finished in between, making sure the old farmhouse was in functioning in good working order. The installation of a hot water tank was the first priority for Dad!
To say that they were dedicated to creating a successful business out of it is an understatement when you consider that level of dedication.
In the past, due to health issues, my Dad had to sell the farm. Let’s be honest, the profit he earned from his investment was enormous.
I was looking back on the effort and sacrifices that we had to make in making the farm functional made me think about how I was able to develop a solid determination to succeed and also build my own company because of this experience.
Of course, we’re not farming, but the same concepts apply to safeguard your investment in your business.
Here are six investments you must take in order to safeguard your investment in your business
1. Invest in Your Commitment
As with my dad and mom, You must invest your time and energy in your venture in the hopes of achieving your business success. Make sure you are “all in” and not allow excuses to be a hindrance in your way of getting the job done. to be completed.
If that means waking up an hour earlier so you can take care of your family’s needs attended to before you head to work and then, so be it. If it means you’re staying up late watching TV and instead focusing on your business goals, take it as you will.
Use The “No More Excuses” approach, and your business will grow.
2. Invest in Your Brand
Your brand isn’t just an emblem; it’s the whole “essence” of your business. It covers the way in which you portray yourself to the public through your appearance, the way you conduct yourself, how you talk and who you “are”. Your brand’s image is also the quality of the product or service you offer.
Your visual image of the company is also an essential aspect of branding. This is why professional logos are essential, as are all other things that are seen by the general public, including your website and marketing materials as well as your social media channels or even your card for business.
Your company’s brand can be the difference between making or breaking your business’s performance. If all the elements are taken into consideration, it will leave either an impression that is positive or negative on prospective customers. Thus, investing in the image of your company is essential to the success of your business.
Similar to when Dad took the steers he sold to auction, many other farmers were judging him on their perceptions and were able to judge whether he was a trustworthy person to buy at auction or not.
3. Invest in Yourself
I have met many entrepreneurs who are extremely unhappy about not knowing all that they “should” while running a business. Many of them wait to be exposed as being frauds.
In reality that no one is an expert on everything! It’s not possible to be able to meet the expectations of others, but it’s essential for you to put money in yourself in order to stay informed of the latest developments in your field.
It’s about learning about the latest grain blends that feed cattle as my Dad did or staying up to date with the most recent technologies that can help businesses; there need to allow for this type of investing in your company.
4. Invest in a Professional Website
You knew I’d include this in, did you not? As it’s crucial that you invest in your image and your website, it’s an investment that needs to be treated with care.
Your website is your sales page that is performing for you all day long, seven days a month. It deserves the respect it deserves.
It is essential to have a unique, professionally designed and constructed website that is mobile-friendly to make it easy for anyone to get the information they require, no matter what the device they use.
Dad wouldn’t be able to operate the farm if the barn wasn’t functional and the needs of the cow weren’t being met due to his desire to make a few slacks and build an abode instead.
Do not have a shack for an online presence; make sure you make the investment in an expertly designed one that can represent your company professionally and help you get the results you require.
5. Invest in SEO
The mere existence of a website isn’t enough. Just because you’ve built it, it doesn’t mean that anyone has access to it. You need to implement strategies to optimize your search engine to bring qualified traffic to it.
When I say qualified, I’m referring to placing it in the hands of your ideal customer, those who are most likely to work with you.
Dad didn’t have the ease of the Internet at the time to sell his livestock, but he was aware of the importance of putting an advertisement in the local paper every week. Participating in auctions and being visible in the eyes of farmers in the area was his way of promoting SEO to let people know the services he was offering.
Get a certified SEO expert to help with this. This is a subject in which investing in your expertise may not be the best option unless you’re an expert in web development. There’s a lot of knowledge required in creating and optimizing websites, so it works optimally for you; therefore, let a professional help in this.
6. Invest in Marketing
However much you apply your Law of Attraction and meditate about the potential success of your product or service, they must be promoted in order to generate sales.
Most entrepreneurs are finding this step difficult to master. It feels sleazy to them and is not authentic. I’m willing to argue. There is no reason to believe that you must be a salesperson who tells lies and concocts scams in order to get sales.
However, what you DO require is to develop an ongoing marketing plan to establish your name as an expert in your field. You must also make prospects feel comfortable with you and create easy ways to get them to purchase from you.
Fortunately for Dad, the big auction houses handled all marketing for other farmers, as well as him; however, if all that marketing took place, they would not exist. In existence. The public must be aware that they exist and what you can provide in order for your company to grow.
Are you ready to make these six business investment strategies in order to reach your goals of success?
Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing company with more than 15 years of experience that is specialized in creating, designing and marketing expert unique websites for businesses, entrepreneurs and companies.