In the world of small-scale business, Every entrepreneur knows well that an elevator pitch can literally make or break your business. The words that you say from your mouth to an important stranger could be the reason your business gets a wealthy client or an effective partnership or even makes you appear as the biggest dummy who does not know what their business is about. This is typically more prevalent among entrepreneurs in the early stages who are certain to be fresh in the Business-to-Business community. Nine times out of ten, it’s not because they don’t understand their company and the products they provide; they simply panic, and then they’ll fail. This happens, right? Right! But, eating your food in front of someone you know is an error. Here are a few easy steps to follow, and you can begin learning so that your next networking event can be a huge success.
1. 1. Who do you represent? What services do you offer?
It sounds pretty simple, right? It’s not when you try to simplify the information into just only a couple of phrases. It is important to identify your best offering and make use of it in your favor. In the meantime, I’d like to purchase a bright-colored index card and write down the following on it:
Hi, I’m _______________________(your name) I am the _____________________(your title) of _____________________(your company) and I provide/help ___________________(your target market) to ___________________.
Consider who you are serving and the kind of food you’re helping them with. This is extremely crucial. Based on the business model you have, it is possible that you have to word this a bit differently; however, so long as you comprehend the idea and understand the concept, that’s all that’s important. The goal is to keep the first pitch short but as sweet as you can. If it’s good enough, there will be the next question. You probably weren’t thinking that it was the end of the story, did you? You know that it doesn’t stop with the first question.
2. That’s awesome, but how do you accomplish that?
It’s time to inform the world exactly what you can offer your customers. This is the place where your business model fits into play. Now, on the reverse of your index card, I ask you to write down at least two different strategies. It could be more if you wish, but at the very least, it should be two paragraphs detailing precisely the way you go about doing whatever it is you. This will typically apply to companies that are service-based and require proof and demonstration of their capabilities since they don’t possess a tangible product to showcase. It’s doing it through your words. Every expert must appear convincing. Take a look at the following example,
I/We offer_____________________(workshops,online course, seminars, private coaching) focusing on ___________________(your audience’s core problem) so that my clients/customers will be able to ___________________(the solution you will bring to them).
The key is to be confident and confident in yourself and your company. When you set the bar higher in your confidence, you’ll be capable of pitching your business like it’s no one’s business. It’s crucial for the reputation of your business to make sure you have a solid and persuasive pitch. A concise, simple, and clear message is all you require to keep your prospect engaged.