“Fear isn’t a thing that exists anywhere other than within your mind.” – Dale Carnegie.
I receive a lot of inquiries from people asking if specific niches are worth exploring. It’s usually something similar to: “Should I launch a website, blog or product in a high market that is competitive? Wouldn’t it be difficult if there is a lot of competition?”
Competition doesn’t matter. In most cases, there is more competition and more competitive. The fear of competition is in your head.
Get your head out of the way and do something massive.
Let’s say that you want to create a blog on the niche of simplicity.
How many blogs are in this field? There are too many to count.
What percentage of them have succeeded? A handful.
Let’s begin with the top of the list: ZenHabits.net. Leo Babauta has 170k+ customers! Plus a printed book. Also eBooks. A Blog coaching programme. Also, two other blogs are successful! Leo creates a massive movement. It’s a pretty scary competition, isn’t it?
Or perhaps not.
If you spot a “competitor” who appears like they hold a monopoly on the market, that’s a great thing. This means that the market is flourishing, and you have the best chance of winning an opportunity to share in the pie.
Make sure you know that the pie isn’t indefinite!
The pie is growing to support the new thought leaders. It can provide as many mouths as it is needed. If you supply the latest ingredients, the system will handle the remaining: larger pans, more prominent glass sills (for cooling, obviously! ).
Why You Shouldn’t Fear Your Biggest Competitors
The most influential people don’t necessarily have to be evil. (And even if some are, why bother?) The tremendous success, the more people are in a particular area, and the bigger the pie gets more extensive and more significant the chance that everyone is successful. It is important to note that the pie isn’t a finite thing.
The most successful people are aware of the importance of having an abundance mindset. They realize that the pie isn’t finite and are happy to exchange ideas and help make the larger pie.
If you speak to the best experts in your particular field, they’ll be happy to give you some suggestions. However, that doesn’t mean you must make use of this opportunity to get in touch with them. A brief, concise email (short email = extremely crucial) seeking a bit of advice specific to your situation (also significant) is usually met with a smile.
I’ve sent emails to people I would never have thought of emailing me to reply to. Much less with quality suggestions/ideas/tips instead of a simple “cool, keep doing what you’re doing!” or something similar.
Destroy Your Fear Of Competition In The Next 7 Minutes
What you have to take care of immediately:
1.) Select your three biggest “competitors.” It does not matter what they’re like and how well-known you admire them, nor how much you respect them. Remove that image from your mind. The characters on The Ren Men Show (- incredible) would tell you: “Get off the bench!” That is, get involved in the game!
2.) Create an extremely succinct issue that you need help addressing.
3.) Send each person a personal email. The entirety of your email should be no longer than five paragraphs. No long diatribes. It’s all about speed.
I’m sure you’ll be amazed by what happens.
Do you have a fear of competition?
The fear of the unknown gives you an advantage!