What are ways to do your best to be safe in business? What is it costing you? If you feel like your company has been “going in a direction that isn’t there” and you’re required to think differently, Let’s take a explore some of the ways you could be “playing the safe side” and some ideas for breaking from that hole.
1.) Are you sticking to the same customer base without ever questioning your decision?
Maybe you picked this market several years or even years ago. You’ve got a lot of knowledge working with them. However, there’s no obstacle to them anymore. You may even feel that you are resentful of certain aspects concerning your clients. It’s similar to the boredom or predictableness that many couples who have been married for a long time experience. There are no surprises or variations. Suppose that’s the case; you need to revise or upgrade your market. Think about adding a new segment of your current market or looking at new ways of serving. Begin by looking at any unusual customers you’ve worked with. If they’ve been enjoyable to deal with, they could be the start of a new clientele for you.
2.) Are you keeping it safe by providing the same products and services without any revision or enhancement?
Perhaps you’re selling to an old market that is no longer in existence. Your customers are looking for new concepts. What can you do to enhance your products? Are you looking to cut out certain products and introduce new items? Are you thinking about combining services or products and services? What are the market trends looking for, and how do you meet that demand?
3.) Are you taking risks in your marketing campaigns?
Are you attending the same networking events, conversing with the same people, and aren’t you willing to step away from your comfort zone? Are you stuck with the same “tried and tested” marketing strategies, even though the diminishing profits have rendered them ineffective? Perhaps it’s time to think about different approaches, strategies, and techniques. Are you looking to discover different networking options? Do your websites reflect positively on your company? Are you using marketing tools that accurately present your business? What are you looking to revise, update or improve?
4.) Are you developing cynical views towards future prospects, the economy, or the market you are targeting?
Do you feel depressed and therefore don’t take chances or do anything to gain your business? Are you in a state of sloppy the follow-up process and customer support? Do you have lost the feeling of concern for your customers? Examine the root of your frustration and negative attitude and consider what it could mean. This could mean you should think about “firing” undesirable clients or making to undergo an “attitude change.” You might need to modify situations that are not working or gain an interesting and new understanding. Do something to address the root of your problematic behavior. Do not let it go on for too long.
Five) Do you like to spend your time moving your deck chairs?
Do you tidy your workspace and arrange your pens? Do you stay clear of working with clients or promoting to new markets? Do you constantly tell yourself that you won’t be able to do anything because the office you work in is a mess? Do you spend all your time playing computer games, email chats, or surfing the web? Do you think that there isn’t any job to be done? Do you think that your efforts could lead to your business success down the road?
Find out what your motives are and accept that you’re doing the wrong thing. Select the most important tasks (marketing, for example) and focus your efforts in that area. You can assign your “time wasted” activities for “outside-work” time.
Review the ways in which you are being safe in your company and the results you’re receiving. It’s time to make adjustments.
Suzi Elton offers business writing that brings targeted prospects to your business and turns them into clients for you. Suzi is a Robert Middleton Certified Action Plan Marketing Coach and professional writer. Her website provides a no-cost series of eight tests that which you can use to study your website.