Women entrepreneurs often ask me this question: “Joy! How do I get my ideal client to buy from you?” Great question!
Notice the way the question was phrased: “once we’ve established the relationship… ” Smart women understand that the first step to marketing their business success is to establish trust and belief with their ideal clients.
Your ideal client will feel ready to say “Yes!” I would love to work with your company! Now is the right time to provide a straightforward, simple process that they can follow to get started. Today’s article will focus on six simple tips and solutions that will help you attract more clients.
1. Demonstrate your Expertise
Show people that you are an expert within your field. You can share your opinion by speaking at events, writing articles, or hosting teleseminars and webinars for free. This will increase your confidence and credibility with your potential clients.
2. Share Testimonials and Case studies
Although I don’t normally use the words “always” or “never,” in this instance, I will. Ask your clients to give testimonials about their experience working with you. Never miss an opportunity to share a case story to show how your system or service has changed lives. It’s a pleasure to read about other clients’ experiences with you.
3. Clear Communication
It is important to communicate clearly with your clients (both verbally as well as in writing) about what they will get when working with you. A simple document should be created that outlines everything included in your service. If it isn’t obvious, you can also share the details. If you do not offer unlimited email support, make sure your customers are aware.
4. Accept multiple forms of payment
This is one way to increase your income in a matter of hours. My business was founded seven years ago. I accepted only cash and checks. This limit made it difficult to attract the clients I wanted. My income and clients increased tremendously when I started accepting credit cards.
5. You can create an Easy Payment Plan once you accept credit cards.
Customers and clients will be able to make payments. I was able to double my income with this simple solution in a very short time. People want to work alongside you and benefit from your expertise and knowledge. Offer a payment plan to make it affordable and easy for them.
6. Give them a guarantee
Offer a money-back guarantee for a limited time following their purchase. This will make your client feel confident about making the purchase and also show that you are trustworthy and believe in your services.
These six simple steps will help you make your client want to work with and trust you.
Everything is possible. All is possible.
WANT TO USE THIS Article IN YOUR E-ZINE? This article can be used in your E-Zine or Web Site, provided you include the following blurb: Joy Chudacoff (ICF, PCC) is the founder and CEO of Smart Women Smart Solutions(r). She is a Professional Certified Coach to 1000s of women and a Motivational Speaker. Her weekly buzz-generating ezine Reflections On Life and Business For Women Entrepreneurs is published every week. Profits with Passion offers FREE tips, a FREE report, and a FREE MP3 to help you take your business and life to the next level.