You will have more success in securing more contracts and generating more profit for your video production company if you are skilled at writing proposals. Are you confident that your proposal system will win clients’ approval? Are you convinced that a better writing system can help you win more clients? Is it difficult to convey the importance of your video services in writing or in person?
This will help you take your business to new heights. These are the proposals that I use to win big contracts and make a lot of money.
It is important to explain to your clients why they should use your video production services before I begin. It’s not about being recognized or following the lead of their competitors. Companies choose video services because they know they will help them accomplish three things.
1.) Generate more dollars
2.) Preserve more dollars
3.) 3.) Generate and save more money.
To get larger budget projects, you must convince them that investing in your services will allow them to achieve all these goals. They will not approve of your proposal if you fail to make them understand this. That’s it. They will sign your contract if you are able to show them the value of their investment.
Understanding the Demand
After producing many videos for a high-end business, I was curious about why they didn’t want to use video more often to communicate information to their employees and customers. There are many customers and employees in the U.S. I discovered that they were not concerned about the cost of production. They were more concerned about the costs of distribution and duplication.
Based on my previous experiences, I know that I can reduce distribution costs by 75%. To achieve this goal, I will need an online streaming video platform that can help my client organize his videos for his target audience.
A Solution
After I had assessed the costs and found an online distribution solution, they asked me to meet with them so that I could explain my idea. They were curious about what I had to say, so they asked me for a presentation in 4 weeks.
To make a presentation that is successful, I must present a proposal that impresses them. Also, show them the statistics showing that video can reach their target audience at 75% less than what they were spending previously. For distribution of the content, this strategy will only require their IT department and not their communications department. These are the items I have included to seal the deal.
I created a short video introduction and an interactive presentation. I also printed colored booklets with the presentations and research about a video for customers and employees. The benefits of a streaming video channel were important to me. I wanted my client to be excited about the product.
I was able to show the exact same presentation to two different departments of the same company and seal two video production contracts worth more than $200,000. I was able to perfect my proposal writing and sales pitch thanks to the lessons I learned from this deal. This allowed me to secure more contracts over a two-year period, which are worth nearly $40000 each month for the same client.
