One of the biggest issues I’ve heard in my work with clients as well as the people I meet with is finding ideas and topics that they can use in their newsletters and ezines as well as blog articles. This is the main reason that people say they don’t get in touch with their community or tribe regularly – or even at all. Are you able to relate?
It could be an enormous challenge to figure out the things your clients are looking for or want to know about your company and your company or the elements of your knowledge they’re most interested in.
It can be difficult to start creating content that your customers want. If this is the case for you, then be aware that you’re not alone; I’m often asked about this!
Finding content ideas for sharing with your friends isn’t that hard. Actually, most times, you’re making it too complicated. Therefore, let’s take it easy, let’s do it, shall we?
Here are some ideas to develop content that your target audience actually is looking for (and is looking for!)
Meet with your friends.
Participate in networking events meetings such as conferences, meetings, or other events—the places where your ideal clients are. Of course, in order for this to work, you need to know who your ideal client is and where they hang out. Be part of the groups that are similar to those that you use as your ideal market through Facebook and LinkedIn. Be attentive to what you say to your clients currently and think about the actions you’ve taken for your past and present clients. Keep track of the things they’re talking about and have difficulty with in relation to the services and products that you offer. Create a list of these most frequently asked questions, topics, and topics. Now you have some useful and useful ideas to develop content from. These ideas were provided by your ideal customers!
In the book.
Another option is to go to Amazon and browse for books in your field of specialization. Check out the titles of the best-selling or most recent books, and then examine the chapters. Amazon is an excellent resource to research as these are the books that your ideal customers are purchasing. You shouldn’t copy them but instead, use this to generate your own ideas about the types of subjects your targeted market is searching for and willing to purchase. Start listing the subjects and creating content based on this – and with your own perspectives and ideas.
Make a daily list of your ideas.
Write down the subjects you hear about and observe people discussing or researching, and make a list to serve as your base to write articles. You will not only have an endless supply of ideas for content, but when you produce content that the audience is looking for consistently, the electronic publication (or blog or newsletter) will be more popular and will receive more click-through and open rates. In addition, since it is frequently shared, your site will attract many more visitors, and a lot of people will be on your website for longer to browse around. If that happens, you boost your chance of those potential customers becoming paying customers.
A short exercise that can aid you in brainstorming ideas of topics you can use in your blog posts and newsletters:
Create a list of 12 broad subjects in the area(s) of specialization. For instance, a health coach could list the importance of exercise, nutrition, eating habits, habits of mind self-care, etc.
Break those topics into two or four sub-topics. Following our example for health, the coach Broke the “Exercise” topic into sub-topics such as exercising when traveling, exercising when you have a busy schedule, planning an exercise program and exercises for people who have disabilities, etc. You’ll get the idea. Break down those 12 major themes into as many different sub-topics as you can.
Review the 12 topics one more time. Try to break them down into sub-topics that relate to seasons and holidays or another natural cycle throughout the year that affects your company. For instance, New Year’s resolutions mid-winter blues and spring break, also known as spring fever. The end of the school year or the beginning of the new school year. The possibilities for seasonality are unending, really. Therefore, dive in and make a comprehensive list of ways to connect a particular theme to different seasons in the calendar.
When you’re done, you’ll have a list with topic suggestions ready for the coming months at the very least!
It’s time to start writing. One last tip to get you started:
When you write an article for your blog, newsletter, or another form of communication, be sure to pick a specific area of interest. One topic only. Write about one subject each time. Avoid mixing multiple things. It’s confusing.
Make it clear and concise. Don’t overwhelm your readers with irrelevant information. Provide your best suggestions and tips. Make sure you give them two or three practical ideas on the subject that they can apply or implement.
Keep in mind that you don’t need to write a novel, and shorter is usually better. 400 to 600 words is an acceptable length to target when writing your piece (yes, it’s longer than that, but that’s okay too.). If you’re writing audio or video articles, you should aim for 3 to 5 minutes at the most, ideally.
Now is the time to share your knowledge with the people you want to share it with. Now, get started! They’re waiting for a response from them.
I am enthusiastic about showing the way your brilliance could be even more radiant!