There are benefits to establishing yourself as an industry expert within your field. It alters the amount of your earnings as well as your satisfaction with yourself and, to entrepreneurs it completely changes the way you approach Sales and Marketing. If you, or your organization is seen as an industry expert, people begin visiting you.
Are you looking to position yourself as an authority in your field? The most efficient ways is to develop into an Constant Producer.
I am professional speaker. It’s quite surprising to discover the number of professionals in my field are not producers. They’re performers, yes and they may have one keynote presentation or perhaps a book However, they usually be stuck in the moment and stop producing. They don’t produce content. They don’t even write the next novel. They do not come up with innovative ideas in the first place and do not design or think of anything innovative.
They might be experts within their fields, however most people forget them as they aren’t always innovating, and not continuously making their mark on the world, and this transforms their roles from being thought-leaders to just performers.
The closed factories typically don’t prosper to the same degree as those who are experts whose mind factories are constantly blazing and whose production lines of ideas are constantly in motion, who are relentlessly productive and always “pushing out.’
The haziness of their website is your strategic ADVANTAGE
There’s a line that was written by one of the authors from the past century James A. Michener which I find very inspiring. Michener recalls a time of his life during which there was a time when he wrote over 7000 words a day, which was described by him as an unconcerned display of industry.’ The phrase that he used is just right for me.
James A. Michener was widely regarded as the leading author of historical fiction and a force to be taken seriously. Like Stephen King, who is often called the top living writer of the moment Michener attributed his stunningly excellent reputation to his honest and dedication to his work. There was a lot of it. The man was Constant Producer.
Imagine what would happen if James A. Michener, or Stephen King, had written what they thought was their “one great novel” but then stopped. Imagine Stephen King writing Carrie, and then sitting in his chair and saying “Right! I’m done. I’m done. job now.”
It may be working. It was for a year. Then, nobody would be able to remember the name of Stephen King was. Yet 40 years later, Stephen King is still in the top spot on bestseller lists. Because he’s a producer.
This ‘one-of-a-kind method’ is similar to what so-called expert researchers are trying accomplish currently. It doesn’t work that way. It’s up to book two. You must (in Stephen King terms) begin with ‘Salem’s’ Lot.
These days experts are also expressing themselves via a myriad different channels, including CD’s, books, manuals, DVD’s, articles, and much more.
The authors know that one major literary accomplishment is not worth much and we should be aware of that also. It’s a steady flow of output that eventually leads to a career of significance and will make people think you are an expert at your game.
If you’re the authority on Flowers When you will publish a book about the subject? And what will the next volume be focused on? The third? What are the latest things you can make with flowers? Is there a novel method to show the flowers to your customers? Are there any TV shows that you could create on the subject (and most likely something smarter and more quirky than an gardening show) Perhaps an on-road show? What’s next in Flowers? Do you have a scholarly stamp on this topic? When people think of flowers, what makes them be thinking of you? Your role is to invent reasons that people are likely to think of you. You must continue to do this through continuous production.
Constant output is essential. You must be a producer. It’s among the most essential elements to branding yourself to be a professional. For those who are financial advisor make a short guide. After you’re finished, consider the next step.
It’s logical that the more content you create more content, the greater publicity you’ll be able to achieve. Every new piece of content is an advertisement for you. Every presentation, interview or TV appearance is a promotional campaign. Each book you publish is an enormous leap in your standing. Each new thought will make you a thought-leader as well as a leader. You are, in essence, a person who is who is interesting in your area.
Turn on the factory lighting. Keep them on the go. There is a market to beat.