A lot of people have heard the phrase “corporate environmental design” without understanding what it means or who reaps the benefits. Actually, the answers to such questions are quite simple:
What is it?
Corporate environments are the most permanent design of what we typically imagine as trade show exhibits, but it’s focused on providing a permanent display solution for office spaces, showrooms, showrooms, and other locations that are able to remain in place for an indefinite period of time. As a tool for marketing display, they often create the first impression people get of offices or other business areas. It could be as easy as a stylishly decorated reception area with appropriate logos and graphics or as elaborate as an entire interactive museum.
Why Would Anyone Really Need It?
Any business with a space that can be improved with improved branding, interactive components, as well as informative displays, or a more appealing presentation of its products and services could benefit from the corporate environment design. It will help communicate your company’s goals, convey its mission statement, improve its image and tell its past to its customers, visitors and clients. If used correctly, it could improve your company’s surroundings and encourage employees.
Who is the best person to benefit from It?
Every business could benefit from corporate environments to communicate any message to a specific audience. Clinics, hospitals, and non-profit organizations often make use of it to convey their progress and their constant demand for funding and support. Accounting and law companies can rely on the appropriate screen to alert their customers of the services they offer or make them feel comfortable in times of stress.
Firms that sell specific services or products can benefit from an exclusive display at multiple venues. A car showroom that is new can be designed with a focus on value, prestige, or speed. Business offices could benefit from various elements to inform their employees that they are valued and that the business is secure and solid.
Where can you find good corporate design?
There are businesses that are dedicated to designing permanent interior areas for businesses. However, you might want to think about using a trade show event firm. Since these companies deal with all kinds of businesses, they can create an impressive layout within a short timeframe. They have strategic alliances with manufacturers of trade show booths and suppliers they can utilize to your advantage, resulting in an impressive display at any price. If you’re a participant in trade shows and conventions, they can build modular units as well as interactive displays, which can be used as permanent displays as well to create a temporary mobile display in the event of a need.
Have a look at your office as well as your showroom or retail store. Do you think it could benefit from an overhaul of the corporate design? If so, now is the time to move on. Contact your event organizer now to discuss ways they can boost brand recognition through a permanent display.
Chicago’s TradeTec offers beautifully designed corporate design solutions for all businesses. If you require an exhibit that is modular at your next trade show or an installation in your store, TradeTec has the talent to design something unique. Visit their website to see the portfolio of their successful projects.